RU

INTEGRATED REPORT 2016

Stakeholder Engagement

 
WHY WE ENGAGE
KEY FOCUS AREAS
WHAT WE ARE DOING
Customers and partners
Shareholders and investment community
Employees
Trade unions
Government and local authorities
Local communities
Mass media
As a vital element of the Company’s strategy, the reliable and transparent relationship with our customers and partners drives the Company’s performance. Positioned as an industry leader, Uralkali aims to sustain this mutually beneficial partnership to ensure progress and promote development in all spheres. As a publicly listed company we need to provide open, timely and transparent information to help our investors make informed decisions about our financial and nonfinancial performance. Every aspect of our strategy is based on the commitment of our people. Their knowledge, their willingness to work and their satisfaction are the keys to the Company’s success. We put an emphasis on creating conditions for the professional and career growth of our employees, which strengthens their loyalty to the business. Efficient cooperation with trade unions is essential for the Company in understanding and fulfilling employees’ expectations. Trade unions help monitor the implementation of all health and safety rules and other important agreements. The Company strictly follows industry standards and complies with local and international laws and regulations. Uralkali aims to establish and maintain stable and constructive relations with national and local government authorities, based on the principles of accountability, good faith and mutual benefit. The development of the Company needs to be supported by the local communities wherever it operates. Sustainability of ecosystems, biodiversity and a healthy environment are vital conditions for the wellbeing of future generations. A better quality of life for our employees and local communities through our social and cultural projects contributes to regional social and economic development and ensures the sustainability of our operations, helping us fulfil our commitments as an industry leader. The company needs accurate and timely coverage by the media when disclosing its financial and operational results, key external and internal events, community activities and involvement, participation in industry conferences, international and local exhibitions, etc. An objective understanding of Uralkali and its strategy by all stakeholders is important for the Company and its target audiences
Customers
  • The quality of goods and services provided
  • Reliability of supplies
  • Mandatory compliance with contract provisions and legal requirements
  • Customer support for the use of the Company’s products
Partners
  • Procurement standards outlined in all tenders
  • Rigorous due diligence of all partners to establish their integrity and solvency
  • Corporate governance
  • Financial and non-financial results
  • Potash market developments
  • Strategy and KPIs
  • Risks
  • Sustainable development
  • Principles of social partnership
  • Mutual respect and trust that underpin HR Policy
  • Financial and non-financial incentives
  • Learning and development opportunities
  • Compliance with health and safety standards
  • Employee loyalty
  • Compliance with health and safety regulations
  • Feedback from employees
  • Decisions on important social issues
  • Reporting to regulators
  • Paying taxes
  • Planning and implementing local community development projects and social projects
  • Maintaining a dialogue with government authorities on current legislative and regulatory issues
  • Corporate philanthropy
  • Environmental safety and mitigation of the consequences of industrial accidents
  • Housing infrastructure development and modernisation
  • Social infrastructure development and modernisation
  • Sports development › Support for cultural events
  • Support for disadvantaged groups of the community
  • Accurate media coverage of the Company’s strategic messages, corporate events and news
  • Getting feedback from the public and the media
  • Maintaining our relationship with stakeholders at all levels
  • Meetings with customers, including industry conferences, round tables and workshops
  • Master classes and practical training in mineral fertiliser use
  • Customer surveys
  • Procurement standards and information on the Company’s tenders and procurement plans
  • Meetings with current and potential suppliers and business partners
  • Conclusion of contracts for delivery of products and services and monitoring to ensure counterparties meet requirements
  • Presentations, webcasts and conference calls between management and financial community
  • Website publication of relevant AGM/EGM documents
  • Management presentations at industry and regional conferences
  • Investor and analyst days, including site visits
  • General meetings of shareholders
  • Press releases on material issues and key Company events
  • Employing HR Policy and Health and Safety Policy
  • The system of internal communication and feedback
  • Regular meetings between management and employees
  • Feedback on hotline messages
  • Ensuring safety in the workplace
  • Implementation of social programmes and financial incentive programmes
  • Employee satisfaction and employee engagement surveys
  • Reports on the execution of provisions of Collective Bargaining Agreements and health and safety agreements
  • Regular face-toface meetings with management and trade union members
  • Collecting written opinions on most important social issues
  • Information disclosure and reporting
  • Dialogue with government authorities on legislative and regulatory issues
  • Development of partnership agreements
  • Participation in workshops and expert panels
  • Implementation of joint projects
  • Local community development planning
  • Meetings with representatives of local communities
  • Economic, environmental and social initiatives
  • Implementation of CSR projects and local community development programmes
  • Assisting in the design of development plans for the regions in which Uralkali operates
  • Publications in local media
  • Public hearings
  • Maintaining contact with NGOs
  • Press releases on material issues and key events
  • Interviews with management
  • Press tours and press conferences
  • Relationship building events for media
  • Opinion surveys among target media
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